About Ancrona
Ancrona makes things happen!
A success story
Ancrona has its roots in one of Sweden’s first brand agencies, J&S (Johannsen and Svensson) which was founded in 1927. The company was responsible for many of the sales successes of the 1900s, including Sun-Maids raisins, Felix pickled gherkins and beetroots, Finn Crisp, Maryland Cookies, Önos saft, Risenta, Frebaco and Almondy.
We are also proud to have been chosen to help develop and grow a number of well-known modern brands in grocery stores throughout Sweden, including Ella's Kitchen, Kan Jang, Pilsner Urquell and Vilmas crispbread.
More Added Value
Of course we are proud of our history, market position and industry experience but we believe that every new day is a new opportunity. It is important to our clients that we continue to be creative, fast thinking and react quickly to the market as well as have a skilled sales force. We believe it is these qualities that enable us to reach our goals and the goals of our clients.
As for the make-up of our brand portfolio we have a very simple philosophy: to represent products that add value in their category and for the consumer.
Ancrona’s Goals
- To build strong and lasting relationships with our suppliers and brands.
- To maximize our clients’ sales and distribution.
- To strengthen the position of the brands we represent.
- To increase cooperation with our clients via a professional collaboration at both central and local levels.
- To ensure that our products and the way we do business have a minimal negative impact on the environment.