We are very glad and proud of receiving this prize as Product of the Year. In only two years we have reached a market share of nearly 10 %.
"It has been so fun beeing in the procees of building the brand Ella’s Kitchen in Sweden. The prize as Product of the Year is the nicest reward you can have; having mums, dads and children liking our yummy and tasty products so much!
Our sales force has done a splendid work in store within distribution and second placement along with a couple of very fruitful campaigns which has created great attention around Ella's Kitchen."
Sophie Ramsten, Marketing manager Ancrona
With below justification we won Product of the Year 2011!
Justification:
Ella´s Kitchen has with its concept been taken the consumers interest of echology, natural ingredients and on-the-go products. This together with a practical and fun package design as well as a good distribution where Ella’s Kitchen has reached a value share of nearly 10 %. Never the least Ella’s Kitchen has driven the category and added growth in both sales and profit!